About Us

Your Property, Our Priority

Welcome to ABC Properties, a premier real estate firm based in Abu Dhabi, UAE. Established in January 2020, we are a privately-owned company led by seasoned professionals with over 12 years of experience in the UAE real estate market. Our specialization lies in helping our clients invest, sell, and rent their dream homes across the UAE. Our mission is to lead the real estate sector by providing dependable, transparent services that ensure complete satisfaction for both corporate and individual clients.

Our Mission

Our mission is to drive the growth of the real estate industry in the UAE and to become the go-to choice for clients seeking a one-stop shop for all their real estate needs. ABC PROPERTIES is dedicated to being a credible source of business knowledge and advice, while providing both organizations and individuals with the accessible and competent functionality to conduct transactions smoothly.

We aim to expand our services globally, collaborating with successful brokers and developers in the global real estate market, with a focus on the MENA region. Our dedication to high expectations, expertise, integrity, and mutually beneficial values will be the foundation upon which we achieve this goal.

Our Vision

Our vision is to empower our partners and customers with comprehensive industry knowledge, offering a full-service approach to real estate that is both profitable and reliable. ABC PROPERTIES provides a simple and effective platform where unmatched support and strategic policy guide every transaction, focusing on both physical and financial aspects to secure our clients’ assets.

We believe that our professional integrity and reputation are shaped by the collective behavior of our team. We guarantee that every member of ABC PROPERTIES adheres to the highest ethical standards, ensuring trust and excellence in every interaction.

Ahmed Khalifah

FOUNDER

Meet Ahmed Khalifah, the visionary founder of ABC Properties Brokerage. With over 16 years of transformative experience in the UAE real estate market, Ahmed’s journey reflects a deep understanding of market dynamics and a commitment to innovation. Formerly a distinguished Sales Manager at PSI and Emaar, he has earned multiple awards for his excellence and leadership in property sales and management. At ABC Properties, Ahmed introduces a paradigm shift in property investment, offering a trusted and secure environment often overlooked by traditional brokerage firms. His motto, “YOUR PROPERTY, OUR PRIORITY,” underscores his dedication to client-centric service, ensuring investor needs are met with integrity and expertise. Under Ahmed’s guidance, ABC Properties emerges as a beacon of reliability and innovation, setting new standards in the industry.

William Alsafadi

Co- Founder

William Alsafadi, co-founder of ABC Properties, brings 13 years of in-depth experience in the UAE real estate market. His distinguished career includes a pivotal role as Sales Manager at PSI, where he honed his expertise and strategic acumen. Renowned as the brain of ABC Properties, William is celebrated not only for his hardworking nature and boundless enthusiasm but also for his unwavering commitment to excellence. His visionary approach is crucial in driving our company forward, ensuring that we remain at the forefront of the industry and consistently exceed our clients’ expectations.

Meet The Team

Bringing Real Estate Excellence to Your Doorstep

Omer Muhammad Yousef Abedullah

Sumaya Al Sayed

Lubana Nasib Safi

Anas Sameer Awad Ababneh

Basel Ghazi Makarem

Toufic Alaf

Our Core Values

Our foundation is built upon six core values that drive our success and shape our approach to serving Property Buyers, Investors, and Renters across the UAE real estate market.

Innovation

We are dedicated to originality and creativity in our strategies, services, and offerings, constantly evolving to meet the unique needs of our clients.

Transparency

Integrity and openness are the cornerstones of our business. We believe that clear communication and honesty are essential to maintain our reputation and fostering long-lasting relationships with our clients.

Responsibility

We hold ourselves accountable to all our stakeholders, providing them with unmatched experiences and ensuring that every interaction reflects our commitment to excellence.

Customer Centricity

Our clients are at the heart of everything we do. We prioritize their needs and satisfaction, ensuring that every decision we make is aligned with their best interests.

Growth

We are committed to strategically cultivating growth, not only within our company but also in the opportunities we create for our clients. We strive to help investors and property buyers make informed decisions that lead to prosperous futures.

Expertise

Our team consists of empowered professionals who are experts in their fields, ensuring that our clients receive top-tier guidance and service at every stage of their property journey.